Do You Find it Hard to Explain What You Do Without SoundingLike Everyone Else?
Attract the Clients You Want and Uncover What Makes Your Business Valuable and Unique
✓ Fix confusing messaging
✓ Get a clear & effective marketing plan
✓ Build visibility and growth
Trusted by businesses, publications, agencies, and marketing leaders
Why work with me?
Watch this:
You’re Not Bad at Marketing. You’re Just Too Close to Your own Expertise
Does this sound familiar?
- You struggle to explain what you do and why you’re different
- You’ve spent embarrassing amounts of money with “marketing experts,” yet you still don’t have clarity on how to promote your brand
- Your messaging sounds generic
- Your marketing feels scattered, inconsistent, or confusing
- You have valuable stories, strengths, and wins buried inside your business—but you need help to showcase them
- You’ve had some success, but growth is stalling
Our Best Work Starts in the Interview, Before The Writing Begins
You Need Someone Who’s Trained to Find Out What Makes
You and Your Business One in a Million
✓ Award-winning former journalist and news reporter with thousands of published articles
✓ Highly skilled at interviewing, and developing business copy that reflects your unique brand
✓ Over 30 years of experience in news and magazine feature writing, direct response, ad writing, and business copy.
Do you ever feel like you have something
to say but don’t know how to say it?
Do you struggle with feeling like you want your marketing to reflect your unique voice so you can connect and make a bigger impact?
Most business owners have gifts and talents they’re not even aware of, and it’s my job to help them bring that out. As a former journalist, current magazine feature writer, and business copywriter, I’ve been interviewing people from all walks of life for decades. I’m a naturally curious person and find most people fascinating.
As a Former Journalist, I’ve Spent My Career Listening Carefully, Asking Better Questions, and Finding the Stories Others Miss
I do the same thing for the expert-led businesses I work with today. Most business owners are exceptional at what they do, but they’re too close to their own expertise to see what makes them different—or explain it in a way that attracts the right clients.
Being a marketing strategist and copywriter is a lot like archaeology: I help you uncover the hidden treasure within your business—the overlooked strengths and stories you’ve taken for granted—so you get the clarity you’ve been searching for.
If you’ve tried everything and your marketing still makes little sense—let’s talk about a clearer path forward.
What Clients are Saying
Packages & Product Offerings
One Hour Coaching Strategy Call
over Zoom
Foundational Marketing Package
includes Branding & Messaging Session & Home Page Wireframe
One-Day VIP Marketing Strategy
in person, or over Zoom
Hear From Happy Clients:
Lauren & Katelyn, Owners & Founders of Erma Jean Clothing Studio
Linda Caruthers, Long-Term Care Professional Pink Chair Project RVA
Kevin May, Executive Business Coach Business Actuators
Shannon Adee, Founder of Spark Solutions Digital Marketing Agency
Bill Mason, Executive Coach & Founder of Rocket Fuel Coach
Bill Figaro, Owner of The Pocket CFO USA
Three Steps
to a Stronger Brand Voice
1. BOOK YOUR CALL
We’ll discuss your business goals and challenges.
2. DEFINE YOUR VOICE
We’ll get back to the soul of your business, while mapping out a plan to better connect with your audience, across many marketing platforms.
3. IMPLEMENT AND GROW
Launch your copy and marketing strategy, start seeing increased engagement and profitability—and have fun in the process!
Don’t Follow The Crowd.Transform your marketing by getting clarity and direction with your branding, messaging, and how you engage with your audience.
✓ Create deeper client relationships that last
✓ Find the missing links in your marketing strategy (I'll show you how to fix them)
✓ Increase your joy and profitability as a business owner
✓ Show your audience why you're uniquely qualified to solve their problems
✓ Speak in conversational language that sounds like you, not cut-and-pasted AI
✓ Finally, enjoy a marketing approach that’s genuine and effective
Let’s Get Started on Your Project!
Struggling to explain what makes you different? I ask the right questions, so your expertise sells itself, and your ideal clients finally get it.
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